Start with possibilities.
Free to discover.
We love to start our projects with a beginners mindset – wide-eyed and ready to discover ideas in the most unpredictable places.
Fail to learn.
Some of our best ideas have been the result of failed attempts and some pretty off-the-wall thinking. This is the beauty of the creative process for us and we learn so much more in our moments of failure than we ever would always thinking we’re right.
We believe in making things.
We love to tinker and build, test things out and pursue ideas through action. We believe design is interactive and functions in our lives every day, so when we build and actually try things out we can get a real sense of the user experience.
Create stuff people actually like.
We put ourselves in the end-users shoes and actually walk a bit. We’re not creating things for ourselves or even our clients – it’s the people actually using what we are building that really matter. We like to open up our nerve endings so we can feel what it is like from a different vantage point allowing us to create better products for those that use them.
The studio that could
Since day one – back in 1995 – we have enjoyed a bit of a small, more intimate studio environment. We cultivate ideas and include our clients in the journey right along side us. We can’t imagine it being any other way because the work we do is close to our hearts – as it is to our clients.
We don’t separate creatives from non-creatives and believe the process is inclusive of our entire staff. This philosophy allows us to approach challenges with diverse and well-rounded thinking.
Our origin was that of a design firm, strongly rooted in design as our core discipline, and still is today. While it is true that we pursue some things typically associated with large agencies we work hard to keep ourselves grounded in quality design.
What We Do
Five Creative Group
7638 N. Ingram, 105
Fresno, CA 93711